FOLLOW THE PROCESS
Taste and texture being the two basic organoleptic characteristics while eating a snack, it is easy to understand how important the flavour is for the success of a snack.
Flavours are natural or synthetic extract blends, added with salt and maltodextrins, which allow an effective distribution of seasoning powder on the pellet, while going through the drum.
Since tastes are related to the local gastronomic traditions, each Country has its own preferred flavours, which may differ, even significantly, from those preferred in a neighbouring Country.
The most important flavour manufacturers can develop tailor-made flavours, by adapting ingredients and % of salt. Normally, flavour manufacturers give the exclusivity rights for tailor-made products, which is fundamental to keep uniqueness of the snack in the domestic market.
When a new flavour is selected to be launched, it is wise to make at least limited market tests to evaluate in advance its acceptability by target consumers.